Ermenegildo Zegna and the Italian Style

Behind the perfection of a man's style, must lie the passion of a man's soul.

— Oscar Wilde

As the growth of the men’s fashion market is actually outpacing that of womenswear and as men are becoming more and more interested in fashion and in investing in themselves VIBES decided to dedicate a section for men. VIBES MEN is a column where you can read about men fashion, upcoming trends, wheretobuy infos. If you say men’s fashion many of us would automatically think about Gucci, Versace, Dolce Gabbana but actually according to one of the largest luxury menswear brand in the world with over 500 monobrand stores is
Ermenegildo Zegna. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo Zegna.
Estée Lauder Companies acquired the exclusive worldwide license for the global luxury brand’s fragrance and grooming business in 2011. Zegna is elegance, style and masculinity. Zegna said: “You buy a fragrance, you buy a dream.”




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