Life In Vogue – Vogue Italia opens to public its editorial offices for the occasion of the Milan Design Week 2018
For the introduction of the new version of Casa Vogue and for the occasion of the Salone del Mobile International Furniture Trade Fair, Vogue Italia is presenting “Life in Vogue”: a project that gives rise to a reflection upon the way of living the contemporary office.
Vogue Italia Editor-in-Chief Emanuele Farneti has invited eight internationally celebrated designers to reinvent the Editorial Staff rooms and décor in their own unique and inimitable styles.
“Even though the idea of making life at the office more similar to life at home has been tossed around for many years now, nobody has ever gone so far as to present the office as the object of an authentic interior design intervention. ‘Life in Vogue’ is a project that puts a new spin on the Editorial Staff rooms in consonance with various contemporary stylistic features – as seen through the eyes of some of the world’s most renowned interior designers and architects. It is open to the public so that everyone can come and see where our ideas come into being month after month”. – Farneti explains
Mario Bellini, Michael Bargo, Antonio Citterio – Patricia Viel, Sabine Marcelis, Faye Toogood, Patricia Urquiola, Muller Van Severen and Quinconces-Dragò accepted the challenge and cultivated the project by dreaming up a place that’s a combination of Office & Lounge.
A real wardrobe has been set up for the occasion, displaying clothes, jewels, accessories and everything else that gravitates around the world of a photo shoot. This Wardrobe is an essential point for Vogue Italia and the stories filling its pages are based on it and seen through the eyes of a young and very talented illustrator.
Office of the Editor-in-Chief / Designed by Faye Toogood
The interior décor created by Toogood for the office of the Editor-in-Chief, equipped with furniture from her famous “Roly-Poly” collection, celebrates the concept of openness and inclusiveness. Sharp edges are officially restricted and replaced with the warm, rounded shapes of a sofa bed, solidly built chairs and a large round table while creamy stucco and rough fiberglass are harmonized.
The “Vogue talents” office / Designed by Muller Van Severen
For ‘Life in Vogue’ the designers revealed the space by concentrating on its true soul: they emptied the wardrobe of all its books, magazines, notebooks and other inspirations, conceiving the space as a collage – cutting and pasting a selection of their works to add scope and using bright red to accentuate the foundations. This way the furniture and what surrounds it are connected like in a 3D painting.
The Creative director’s office / Designed by Sabine Marcelis
The Creative director’s office is the place where old and new trends are analysed and developed. The contrast and the work that evolves from the space between the two are at the heart of the project. The curtain is the visual adaptationof the considerations made in this office; a point of view of the past with a future-bound outlook. Beyond the curtain is an area that is reminiscent of a blank page. For artistic direction, a blank page represents the view of tomorrow’s world!
The Graphic Artists’ Office / Designed by Antonio Citterio – Patricia Viel
“A magazine like Vogue that witnessed the birth of the world of ‘fashion and form’ and has done more than its share to develope it, is without a doubt a distinguished and respected interpreter of our society and the changes it undergous. We wanted our proposal to illustrate the relationship between the aesthetics of fashion and structure of design – like a single frame, only viewed from different angels. We had a wonderful time in the Vogue Italia Graphic Artists’ Office in Milan imaging how we’d like the future of the workplace to become: comfortable, pleasant and inspiring”.
The Current Affairs Office / Designed by Patricia Urquiola
Two current affairs offices. Two temperaments, two narrations. Two rooms set up in a sort of juxtaposition and continuity. An abstraction in which we are launched into a new area to reflect upon the contemporary issue of work. The first room represents the present and a future-bound perspective while the second symbolizes the past flowing into the present.
The Beauty Editor’s Office /Design: Michael Bargo
The inspiration of the Vogue Italia / Casa Vogue “BEAUTY ROOM” is based on the success of the fashion brands that introduced their cosmetic lines between the late 1960s and early 70s. The room’s wall are white and the carpet is bordeaux – so typical of what was in style back then. The furniture in the room includes of combination of pieces from that period as well as from European descent. Décor also features vintage advertising campaigns and authentic beauty products ranging from perfumes to make-up.
Meeting Room / Designed by Quinconces-Dragò
The project is the result of an intention to place classic and eclectic contemporary styles as well as Milanese style and international inspiration side by side.
The Meeting Room stems from the qualities of Vogue Italia, which is based upon the value of the Made in Italy tradition and the style so typical of Milan. It is influenced by an international spriti while, in turn, it influences that very same cosmopolitan flair.
The Corridor / Designed by Mario Bellini
Nature in Vogue by Mario Bellini. “A long sequence of resinous wooden boards lined up at uneven intervals – a bit distanced from each other and from the wall they’re leaning on – down a corridor that, like the spine of a human being, connects everything. In this case the “spine” is connecting the Vogue Editorial Staff rooms. And this single intervention, kind of like Nature taking a temporary “occupation” of places inhabited by minds, furniture and office machinery (desks, computers, printers and scanners) was what seduced me as soon as I saw this 32 metre-long passage. An “escape route”, a long and narrow tunnel, where one side is filled with images of the history of Vogue, lit by an intense azimuthal light. So why not transform this space into an imaginary oasis? A place where anyone passing through is immersed in that unmistakable sensation which unexpectedly suddenly puts us face to face with primordial and profound Nature. An unanticipated intrusion that allows for glimpses of those images which are not completely engulfed by the boards – rhythmically placed and distanced. A multisensory installation designed for the Salone del Mobile which I hope will disappear a little more slowly, leaving a trace or a bit of nostalgia.”